Supercharge Your Campaign Performance with Impulse’s Dashboard

In the dynamic world of e-commerce, understanding how users interact with your online store is paramount to achieving success. 

To get the most out of your widgets, you need to know what your analytics are telling you. This article will demystify four key metrics you can find in the app – Widget Views, Clicks, Conversion (Form Submission), and Conversion Rate – and provide actionable strategies to optimize each, ultimately driving more sales and growth for your business. 

Let’s break down what each one means for your eCommerce business – and how to improve them.

1. Widget Views

What it means:
A "widget view" refers to the number of times a widget was displayed to your website visitors. This depends on where you place the widget and what triggers it (e.g., time delay, scroll depth, exit intent).

Why it matters:
A high number of widget views indicates that your widgets are being presented to a significant portion of your website visitors. But if views are high and the rest of the metrics are low, something might need adjustment.

How to increase views:

• Add widgets to high-traffic pages: product, cart, or homepage;
• Use effective triggers like exit intent or time on page;
• Ensure your widgets are visible on both desktop and mobile.
  

2. Clicks

What it means:
"Clicks" represent the number of users who interacted with the clickable element on your widget, usually clicking a call-to-action button like “Get My Discount” or “Subscribe”. 

Why it matters:
Clicks are a fundamental measure of user engagement and interest. They indicate that a user is actively exploring your site and is interested in learning more or taking a specific action.

How to increase clicks:

• Use clear, action-oriented CTAs (e.g., “Get 10% Off”, “Send Me the Code”);
• Highlight a real benefit: coupon, free shipping, exclusive access;
• A/B test copy, color, and placement;
• Minimize distractions – stick to one clear offer per widget.
  

3. Conversions (Form Submissions)

What it means:
In our app, a conversion refers to a user submitting a form within the widget, such as entering an email to receive a discount or completing a lead capture. While conversions in e-commerce often refer to a completed purchase, form submissions are a crucial micro-conversion that indicates a user's intent and willingness to engage further.

Why it matters:
This is the most important metric if your goal is to grow your list, deliver codes, or collect leads. A high number of form submissions means you're effectively capturing leads or moving customers further down your sales funnel.

How to increase conversions:

• Keep forms short: ask for the minimum info needed (usually just an email);
• Make it clear what the user will get (e.g., “We’ll email you a 10% discount code instantly”);
• If applicable, trigger form widgets at high-intent moments, such as after a product view or cart addition.
  

4. Conversion Rate

What it means:
The "conversion rate" is the percentage of website visitors who complete a desired action. Hence, the percentage of people who submitted the form after seeing the widget. It's calculated as:
                            Conversion Rate = (Form Submissions ÷ Views) × 100

Why it matters:
This tells you how effective the widget is overall — are people just seeing it, or actually completing the action?

How to increase conversion rate:

• Match the offer to the user’s intent (e.g., discount on cart exit);
• Keep the design clean, mobile-friendly, and fast-loading;
• Ensure your messaging is clear, quick to understand, and benefit-driven;
• Test new formats: try a different layout, headline, or triggers.
  

Start Optimizing Today

Use your widget dashboard to spot what’s working – and where small tweaks could boost your performance. The more you understand these metrics, the more value you’ll get from every visitor.